JoJo Unveils New Track "Worst (I Assume)" From Forthcoming Capsule Collection
Photo Credit: Alfredo Flores
GRAMMY Award-winning singer and songwriter JoJo unveils her brand new track “Worst (I Assume)” today. The track gives us the very first glimpse into her forthcoming capsule collection titled Trying Not To Think About It, arriving October 1 via Clover Music/Warner Records.
The accompanying video was directed by acclaimed director, videographer, and photographer Alfredo Flores (Justin Bieber, Ariana Grande, Rihanna) and was shot in one continuous take to bring the song’s emotions to life through JoJo’s performance. The video also concludes with a heartfelt note from JoJo, so watch on to see what she has to say!
Trying Not To Think About It is a 12-track packed full of musical expression of JoJo’s continued honesty, vulnerability and transparency around mental health, tackling the different shades of it – including anxiety, depression, negative thoughts, relationship self-sabotage, and emotional immaturity.
“‘Trying Not To Think About It’ is a result of feeling sooooo lost, scared, and confused at the end of 2020 – desperate to believe in/find my light once again.”
JoJo adds that it is her hope that the project will make her fans feel seen, validated, not crazy and hopeful that they won’t feel bad forever. She expresses being overwhelmed with gratitude to perform these new songs and fan favorites on her live tour in October.
Following the release of EP, JoJo will embark on a six-date run of intimate live shows across Boston, NYC, Philadelphia, Atlanta, Nashville & Los Angeles to celebrate and share the music with her fans across the country. Award-winning singer/songwriter Tiara Thomas will open on all dates. Tickets are now on sale here.
JoJo 'Trying Not To Think About It' Live 2021 Dates
| Date | City | Venue |
|---|---|---|
| October 2, 2021 | Boston, MA | Sinclair |
| October 4, 2021 | New York City, NY | Music Hall of Williamsburg |
| October 5, 2021 | Philadelphia, PA | Underground Arts |
| October 7, 2021 | Atlanta, GA | Terminal West |
| October 9, 2021 | Nashville, TN | Exit/In |
| October 1, 2021 | Los Angeles, CA | El Rey |