Rich Brian Releases New Single & Music Video for "New Tooth" on 88rising
Indonesian rapper/singer/producer Rich Brian releases his introspective and hard-hitting new single “New Tooth” on 88rising. Viciously urgent, the track acts as Brian’s internal monologue as he fights back on self-doubt, negative impulses, and creative blocks.
The arresting visual - directed, scripted, and edited by Rich Brian himself and inspired by police thrillers such as The Raid and Infernal Affairs - features a gripping narrative as Brian stars as S.W.A.T. officer-turned-business mogul exacting his revenge on a double cross agent. The 22-year-old continues to showcase his acting chops following the announcement of his big-screen debut in the upcoming film Jamojaya, directed by the critically-acclaimed Justin Chon (Blue Bayou, Ms. Purple).
Complete with a slow-burning pensive bridge, the fast-rising artist and first Indonesian to surpass 10 million monthly Spotify listeners, lays the track to rest as he raps “This shit done make me cry/Man this shit ain’t civilized, I ain’t born to die…/I need to stay awhile.”
“I really took my time on this song & I think it was worth it. The video was very fun to shoot & edit. I feel like I went back to my 2011 filmmaking days, shoutout to Jason Ano.”
Tomorrow, Rich Brian will close out the first night of 88rising’s flagship Head In The Clouds festival. The line-up also includes labelmates Joji and NIKI plus Saweetie, CL, DPR Live, Beabadoobee, Japanese Breakfast, keshi, The Linda Lindas, and many more.