Celebrate Frienship with GRIFF's new single "1,OOO,OOO X Better"
Photo Credit: Cal McIntyre
UK artist, GRIFF drops her latest offering today teaming with the sensational electronic pop duo, HONNE, for the single, “1,000,000 X Better.” The single has a sweet message of friendship interwoven with an infectious bassline and fun rhythmic synth beats. The production is polished and absolutely catchy. For the music video, GRIFF teamed up with Hunger magazine and Rankin director Jordan Rossi to direct the video which will premiere on their new content platform VERO.
Griff is a rising star in British Pop. Born to Chinese and Jamaican parents just out of Watford, she taught herself how to produce music borrowing her brother’s Logic program. GRIFF can certainly be considered a multipotentialite - having interests in many areas of creativity including sewing her own clothes, making beats, and even shot her own music video all on an iPhone during the lockdown. Throughout her talent and skills, her honest and vulnerable lyrics remind you that GRIFF is only 19. She writes tracks on friendship (“1,000,000 X Better”), mental health (“Say It Again”), those heartbreaking breakups (“Forgive Myself”), and the importance of family (see viral ballad “Good Stuff', and its moving account of GRIFF’s family fostering kids). GRIFFs experiences have resulted in positive messages as she puts her own spin the ever-growing bedroom pop genre. Watch out for more from GRIFF coming soon.