Dread Mar I and Bizarrap join Nicki Nicole on new single "Verte"
Argentine singer, songwriter and rapper Nicki Nicole releases a fresh, breeze and reggae-inspired single and video “Verte” (“Seeing You”) with Dread Mar I and Bizarrap on Sony Music Latin/DALE Play.
Photo Credit: Toto Pons
The 20-year-old first-time Latin GRAMMYs® nominee who has racked up more than 300 million streams internationally and surpassed 6.6 million Instagram followers is joined by her frequent beat-collaborator, the young producer Bizarrap who has racked up hundreds of millions of streams himself, along with one of Argentine reggae’s most iconic figures Dread Mar I, known for his global smash “Tú Sin Mi.”
Over an easy going reggae rhythm, Nicki offers up her most romantic song to date, showing off her expressive singing voice on the catchy chorus: “Verte es lo que me hace flat en esta ocasión, como le pico a mi interior toda esta confusión” (“Seeing you is what I miss most on this occasion, how this confusion stings my insides.”)
“For me, ‘Verte’ is a dream collaboration. Dread Mar I’s music was always playing in my house from my mom and brothers listening to it. I honestly couldn’t believe I was doing a song with Dread Mar I, produced by Bizarrap, it was like full circle and great. ‘Verte’ was created in an hour or so. Mariano (Dread Mar I) and I had the melody in our heads and Biza had the beat. When we finished, it made us feel so many things. We couldn’t stop singing, dancing. I think we played it like 45 times that night.”
The visual for “Verte” portrays a sun-dappled day of picnicking, music and nature as the three talented artists revel in their friendship. Complementing the music’s warm vibes, the Jess “La Polaca” Praznik-directed video uses a 1980s videotape look and incorporates nostalgia.
“Verte” follows Nicki’s Drake-influenced debut single “Colocao” with over 93 million views on YouTube and “Mamichula,” her sultry collaboration with Trueno and producer Bizarrap that has surpassed 216 million views.
Photo Credit: Eloisa Sanchez de Alba
Earlier this spring, Nicki made history at the first-ever Spotify Awards receiving awards for “Radar Trap In Spanish” and “Most-Streamed Female Artist in Gaming Consoles.” Bringing the crowd to its feet, she also took the stage for a fiery performance of the hit “Wapo Traketero.” Nicki also performed the track at The FADER’s Digital Fort this spring.
Nicki’s stardom is picking up internationally with editorial coverage in the US to prove her prominence, including profiles in Rolling Stone, Billboard, The Guardian, The Fader, Genius, Remezcla, HYPEBAE, High Snobiety and more!