TikTok's Newest Anthem: Ricky Montgomery's “Boy Toy” Takes The Stage
Heralding the release of his major label debut album, Rick – out September 29 – breakout alt-pop artist Ricky Montgomery shares an addicting new single “Boy Toy,” out now via Warner Records. With a punchy beat accelerated by a breezy guitar riff and a chorus that’s as cheeky as it is catchy as he promises, “I’ll be your boy toy…don’t need to tell me twice!” By the end, he essentially slips into acceptance of lust over love with this bouncy and bold anthem.
“‘Boy Toy’ is, like many of my songs, telling two stories at once. On its surface, it’s a song about being earnestly satisfied with being a booty call in the face of unrequited love. But beneath the lyrics, it’s a reminder to myself to not need everything to be perfect. You don’t always need to get everything you want.”
The release of Ricky's latest single, "Boy Toy," is arriving on the heels of his previous track, "Mr. Loverman," achieving viral status on anime-focused platform, anime tok. The fervent response from fans of the anime "Jujutsu Kaisen" has been nothing short of remarkable, with numerous creative edits featuring the track amassing an impressive count of over 13,000 videos on TikTok. It's a testament to the resonance of Ricky's music within this passionate community.
In light of this enthusiastic reception, Ricky extends a heartfelt request to fellow anime enthusiasts and creators. He encourages them to harness their imaginative talents once more, this time channeling their energy into crafting edits and content inspired by his new release, "Boy Toy." The vibrant landscape of TikTok, with its boundless potential for innovation and ingenuity, serves as the perfect canvas for musicians and fans alike to collaborate in elevating the song's presence.
The synergy between music and visual artistry is a driving force behind the success of many contemporary tracks, and Ricky is excited to witness how his latest creation will be reimagined within this dynamic space. The fusion of "Boy Toy" with the artistry of the anime community promises to imbue the track with a fresh and compelling dimension, fueling its trajectory toward even greater heights of popularity.
Working alongside GRAMMY-winning vets Dan Wilson and Jeremy Hatcher and GRAMMY-nominated
producer Tommy English, Ricky’s forthcoming 14-track album is a soul-searching mix that balances
sadness and doubt with lightness and levity. Its title alludes to Montgomery’s father, nicknamed Rick, a name he always assumed he’d eventually take on—“it seemed more ‘adult,’” he quips—but never had the nerve to. “Rick is about my long, awkward path toward remembering myself as an artist. It’s been embarrassing and difficult, but also thrilling—kinda like changing your first name,” he says. “It’s everything I’ve ever wanted to do but was too scared to try.” “Boy Toy” continues Ricky’s recent string of playful yet multi-layered and emotional singles “Don’t Say That” and “Eraser.” He most recently shared his emotionally charged “Black Fins” which recounts one of the most pivotal moments of Ricky’s life: his father’s 2009 suicide in Mexico, initially thought to be a scuba-diving accident until Ricky found hand-written letters.
Ahead of the forthcoming record, Ricky just concluded the Bittersweet Daze Tour this summer alongside close friends and collaborators Cavetown, mxmtoon, and grentperez. The special 12-date tour kicked off with a sold-out show at the Greek Theater, with $1 from every ticket sold benefiting Cavetown’s This is Home Project.